Can Kids Use Adults’ Toothpaste? When is The Right Time?

Can kids use adult toothpaste? Are there any negatives if we do let them? Are they potentially missing out on the benefits of adult toothpaste by using children’s toothpaste?  These are all valid questions and as you’re walking through the dental hygiene aisle trying to pick toothpaste, many of them might run through your mind.  […]

Understanding Charcoal Toothpaste Benefits and Risks

charcoal toothpaste and toothbrush question mark

There are trends in every industry, and the oral health industry is no exception. One of the latest trends in oral health is charcoal toothpaste.  Many aspects of charcoal whitening toothpaste might make it enticing, but is it actually safe for your teeth and gums? Let’s take a closer look at activated charcoal toothpaste benefits […]

How Oral Health Companies Can Boost Revenues

What oral health marketers should focus on to get patients back in the office. By Dr. Kami Hoss During the pandemic, the oral health industry experienced economic difficulty as many people put off hygiene and other dental work out of health fears, while some simply used COVID-19 as an excuse to get around a procedure […]

Newsweek: 13 Ways to Re-Engage Inactive Customers

Actively connecting with disengaged customers could make all the difference in encouraging repeat business. Smart business owners know that it costs less to keep a satisfied customer than it does to acquire new ones. That’s why it’s so important to focus on repeat business and customer loyalty. To do this, you’ll have to invest in […]

CX And EX: Why Nothing Is More Crucial To Your Company’s Future

Dr. Kami Hoss  You don’t need a notepad to list the things that are more important to your company’s long-term success than customer experience and employee experience — because those things don’t exist. How your CX and EX perform in 2021 and beyond can determine your company’s financial performance and talent level. And, in a […]

You Shouldn’t Need An Actual ‘Black Swan’ To Be Ready For One

One year after leading our companies through unprecedented operational disruption, we can be prepared for next time—no matter what that is. By Dr. Kami Hoss It was March 14, 2020, another beautiful Sunday afternoon in San Diego. My wife and I had just returned home from an ice-skating lesson for our eight-year-old son. As I […]

Attention, Oral Health Advertisers: TikTok Has Brand Safety Issues

By Dr. Kami Hoss I have owned a dental brand for three decades and have leveraged digital marketing to grow my company to several California locations and 250 employees. With all that in mind, I pay close attention to what consumers, ad agencies, marketers, and brands of all sizes are doing on social media. As […]

Why You Should Visit the Dentist while Pregnant

  By Dr. Kami Hoss  Being pregnant can be one of the most magical times for a family. I remember when my wife was pregnant and we anxiously awaited for our son to arrive. We had so much fun choosing his name, daydreaming about what he’d look like and thinking about what kind of parents we’d […]

It’s Time to Take your Child Back to the Dentist

  By Dr. Kami Hoss The last 12 months have been tough on everyone, especially those with young children. If navigating a global pandemic isn’t hard enough, add on virtual learning, ever-changing school, and sports restrictions, making sure your kids are wearing masks and washing their hands, all while trying to stay sane. I get it! […]