Teaching Dental Hygiene to Preschoolers: How to Make It Fun for Children

You know it’s important to teach your kids how to practice good oral care, but teaching dental hygiene to preschoolers can be trickier than it sounds! Still, establishing early childhood oral health is essential for your child’s long-term health and well-being. Teaching your kids to take good care of their mouths can help ensure that […]

Top 10 Reasons Your Gums Bleed

Have you ever brushed or flossed your teeth, and then wondered, “Why are my gums bleeding?” Bleeding gums can be disconcerting, so it’s important to know what you should do if you experience bleeding gums when brushing or flossing your teeth, or any other time.  Why Do My Gums Bleed When I Brush My Teeth […]

Can Kids Use Adults’ Toothpaste?

Making the right choices about oral health is hard enough as an adult. From dental health and sleep to choosing a toothpaste, it can all feel like a lot. You might find yourself in the dental hygiene aisle trying to pick a toothpaste for your one-year-old or thinking, “Can kids use adult toothpaste?” Let’s take […]

Charcoal Toothpaste: Benefits and Risks

charcoal toothpaste and toothbrush question mark

There are trends in every industry, and the oral health industry is no exception. One of the latest trends in oral health is charcoal toothpaste. The selling points sure make charcoal toothpaste benefits sound enticing, but is charcoal toothpaste safe for your teeth and gums? Let’s take a closer look at activated charcoal toothpaste benefits […]

How Oral Health Companies Can Boost Revenues

What oral health marketers should focus on to get patients back in the office. By Dr. Kami Hoss During the pandemic, the oral health industry experienced economic difficulty as many people put off hygiene and other dental work out of health fears, while some simply used COVID-19 as an excuse to get around a procedure […]

Newsweek: 13 Ways to Re-Engage Inactive Customers

Actively connecting with disengaged customers could make all the difference in encouraging repeat business. Smart business owners know that it costs less to keep a satisfied customer than it does to acquire new ones. That’s why it’s so important to focus on repeat business and customer loyalty. To do this, you’ll have to invest in […]

CX And EX: Why Nothing Is More Crucial To Your Company’s Future

Dr. Kami Hoss  You don’t need a notepad to list the things that are more important to your company’s long-term success than customer experience and employee experience — because those things don’t exist. How your CX and EX perform in 2021 and beyond can determine your company’s financial performance and talent level. And, in a […]

You Shouldn’t Need An Actual ‘Black Swan’ To Be Ready For One

One year after leading our companies through unprecedented operational disruption, we can be prepared for next time—no matter what that is. By Dr. Kami Hoss It was March 14, 2020, another beautiful Sunday afternoon in San Diego. My wife and I had just returned home from an ice-skating lesson for our eight-year-old son. As I […]

Attention, Oral Health Advertisers: TikTok Has Brand Safety Issues

By Dr. Kami Hoss I have owned a dental brand for three decades and have leveraged digital marketing to grow my company to several California locations and 250 employees. With all that in mind, I pay close attention to what consumers, ad agencies, marketers, and brands of all sizes are doing on social media. As […]